Learning Outcomes

Upon successful completion of the BBA programme, students will be able to:

• Demonstrate a comprehensive understanding of core business disciplines such as marketing, finance, human resource management, operations and entrepreneurship.
• Apply managerial and analytical skills to solve real-world business problems and make informed decisions in dynamic and competitive environments.
• Develop effective communication, leadership and interpersonal skills necessary for success in team-based and organisational settings.
• Understand and apply ethical principles, corporate governance and social responsibility in business decision-making and professional conduct.
• Utilise digital tools and data-driven approaches for business analysis, planning and strategy implementation.
• Engage in innovative thinking and entrepreneurial activities, with the ability to launch, manage and grow business ventures.
• Adapt to global business trends and demonstrate cultural competence in diverse workplace environments.
• Pursue higher education or professional careers in management, business analytics, consulting, marketing, finance and related fields with confidence and competence.