Upon successful completion of the B.A. Multimedia (Honours) programme, students will be able to:
1. Demonstrate Proficiency in Multimedia Tools and Techniques
Apply industry-standard software and production techniques in graphic design, animation, video editing, photography, web development and interactive media.
2. Create Visually-Engaging and Purposeful Media Content
Conceptualise, design and execute creative projects that effectively communicate ideas across various digital platforms and media formats.
3. Understand Media Theories and Communication Strategies
Analyse the role of media in society and apply principles of communication, semiotics and media psychology in content creation and storytelling.
4. Work Collaboratively and Professionally in Media Environments
Exhibit teamwork, leadership, time management and communication skills necessary for working in dynamic and interdisciplinary creative environments.
5. Critically Evaluate Media Practices and Ethical Concerns
Examine the social, cultural and ethical implications of media content, ensuring responsible and inclusive communication.
6. Adapt to Emerging Trends and Technologies
Stay current with evolving multimedia trends, tools and platforms, and apply innovative solutions in creative media production.
7. Build a Strong Professional Portfolio
Compile and present a diverse and well-crafted portfolio showcasing creativity, technical ability and conceptual depth suitable for employment or entrepreneurship.
8. Pursue Higher Education, Research or Industry Careers
Be well-prepared to continue studies in media, communication or design, or to seek career opportunities in media production, advertising, digital marketing, animation, UX/UI design and related fields.